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WHY SPOTRIGHT

SpotRight makes it easy to quickly turn consumer insights into marketing personas that fuel big ideas and smart targeting.

We help marketers to:
1. Build Unique Personas
2. Compare Personas and Segments
3. Build Data-Driven Audiences
4. Target Audiences in Their Platform of Choice

FAST INSIGHTS, PEOPLE-BASED AUDIENCES

Brands and agencies depend on us to help them find unique marketing insights and new audiences.

ogilvy“Using SpotRight, we have been able to uncover and deliver real world insights for our clients grounded firmly in real, dynamic data, and this enables our customer personas and journeys to live and continuously evolve.”

WIN NEW BUSINESS

Get smarter, faster. Take a deep dive into who an audience is, learning their likes and wants, so you can quickly understand and sell to a new market or industry.

“SpotRight saves us two to six weeks preparing for new business pitches. With SpotRight, we have so much more time for productivity. We’re giving brands insights about their audience with confidence.”

DRIVE DIGITAL ENGAGEMENT

Engage and target with relevance. Base your strategy on audience intelligence–real data about a group’s lifestage, interests, affinities and purchases.

“Success is all about relevance. The three things that drive relevance most are timeliness, locality and personalization. SpotRight helps us during and after planning and production phases to ensure we drive engagement.”

SPOT THE RIGHT AUDIENCE

Understand who your target persona is, where to reach them, then connect the dots between your strategy and your campaign. It’s about connecting with people, where and when they want.

“We now have an aspirational target for each of our product lines based on like-brands, purchasing behaviors, age, and affinities leveraging actual customer data that we’ve not had before. It completely changes the game when you actually know about your audience versus what you think you know.”

SPOT THE RIGHT INFLUENCERS

Uncover the influencers your audience engages with…and the influencers you’ve never met. It’s all about knowing whose hearts and minds you capture and who will lead others to you.

“SpotRight allows us to look beyond our influencers’ demographics and psychographics. We are able to ensure that we’re engaging the right audience and measure where conversations go, organically. Our clients are thrilled with the quantitative and qualitative data we provide.”

AUDIENCE INTELLIGENCE

Know who’s likely to love your product before it hits the shelves. Use a competitor’s audience or people interested in a certain topic to go deep and understand this new, emerging audience.

“SpotRight helps us craft the most accurate personas and analytics in the fastest amount of time.  They help us find the motivation of why people engage with brands and spend the way they do.”

MULTICULTURAL MARKETING

Niche audiences are our thing. That’s why we designed our platform to allow you to slice and dice your audience into a wide variety of ethnic segments, like coastal Latinas making $75K+ per year who love reality TV.

“The ability to create a persona is great, especially when you are launching a new brand or developing its go-to-market plan. We’re helping our clients understand who their consumer base is going to be. This is excellent!”

A FEW OF OUR SATISFIED CLIENTS

Acorn
Acxiom
Algenist
Alma
Digital Operative
Experian
Finn Partners
Heifer International
KBM Group
Lacek Group
Ogilvy
SSB
truMC
Vert
VML

How to Use Data-Driven Marketing to Supercharge ROI

Is “data-driven marketing” truly revolutionizing the way we reach audiences? Or is it just another buzzword taking the business world by storm? According to Teradata, data-driven marketing is either embedded or strategic for 78% of marketers. So make no mistake: data is key in today’s measured and predictive climate. But what exactly is data-driven marketing?

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The Advanced Guide to New Business Pitches

As an agency leader, you’re aware of the challenge of converting prospects into clients. The rise of quantifiable advertising and marketing approaches means top execs are more skeptical than ever. But this hurdle also presents an opportunity. One that shows your potential clients exactly how you’ll serve them. In this article, we’re going to show you how to make your new business pitches more watertight than ever.

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Marketing at the Intersection of Data and Creativity

Every month we interview one of our fabulous clients to learn about the opportunities and challenges they face every day, to learn from them. This month we spoke to Kevin Planovsky, Co-Founder and Principal of Vert and Kelsey Agnew, Vert’s Director of Strategic Planning. Vert’s position as a mobile-first digital marketing agency gives them a unique perspective on the use of audience insights and consumer data, especially in terms of mobility and personalization.

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