Put Social Insights to Work
Targeting and Communications Tailored to Your Audience
Every day, people are engaging with your brand, responding to your campaigns, sharing their interests and brand preferences with you through social media. You know they’re talking and they’re reading their feed. How much could your marketing improve if you could combine that social activity with targetable intelligence?
SpotRight makes it easy for you to understand who is talking about your ads, your service, your competitors and to act on that data. These social insights, which can be connected to your data or other data sources, will improve content and messaging and fine-tune targeting like never before.
How it Works
Measure Media Impact
Find Campaign ROI with Pre / Post Analysis
Social listening platforms are great at letting clients know what people are saying. They’re not so good at letting clients know who’s saying it. This means often brands do not have a way to measure real-time audience engagement with their campaigns for the audiences they care about.
SpotRight solves this problem by offering a view of audience segments that includes social activity, lifestyle and demographic data. This fuels timely audience measurement, allowing a marketer or agency to tweak and iterate campaigns on the fly so they resonate with the audiences that matter.
SpotRight provides valuable pre and post campaign benchmarks with selected audiences to measure campaign effectiveness and ultimately, ROI.
Cloud-Based Data & Analytics
SpotRight’s patent-pending GraphMassive™ is a dynamic map of billions of consumer relationships and interests across social media, tied to individual-level offline data such as demographics, geography, occupation, financial data or urbanicity. With insights delivered in a Data-as-a-Service model, GraphMassive has an intuitive interface built specifically for data-driven marketers and analysts who want to bring targeting and segmentation to the next level.
GraphMassive by the Numbers:
- 40 billion social graph connections
- 300 million social profiles
- 150 million US consumers
- Blogs and review sites
- Billions of posts/tweets
- 1000s of lifestyle categories