Superior Audience Precision

Drive breakthrough marketing effectiveness with SpotRight consumer insights and laser-focused targeting

SpotRight is now a part of Ultimate Data, a division of Wiland, Inc. For the first time, you can design, build and activate high-performing custom audiences from a single application. This allows you to eliminate massive waste between planning and activation, resulting in exceptional performance.

Our algorithms predict which potential audience members are 10x more likely to be a buyer!

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FAST INSIGHTS, PEOPLE-BASED AUDIENCES

Brands and agencies depend on us to help them find unique marketing insights and new audiences.

“With SpotRight, we can identify segments of specific target audiences, cross-analyze channel data and now deliver personalized marketing through realistic consumer journeys. This allows us to create something unique for our clients, deploying our tailored messaging to where the audience is because of your connections to various ad platforms.”

WIN NEW BUSINESS

Get smarter, faster. Take a deep dive into who an audience is, learning their likes and wants, so you can quickly understand and sell to a new market or industry.

“SpotRight saves us two to six weeks preparing for new business pitches. With SpotRight, we have so much more time for productivity. We’re giving brands insights about their audience with confidence.”

DRIVE DIGITAL ENGAGEMENT

Engage and target with relevance. Base your strategy on audience intelligence–real data about a group’s lifestage, interests, affinities and purchases.

“Using SpotRight, we have been able to uncover and deliver real world insights for our clients grounded firmly in real, dynamic data, and this enables our customer personas and journeys to live and continuously evolve.”

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SPOT THE RIGHT AUDIENCE

Understand who your target persona is, where to reach them, then connect the dots between your strategy and your campaign. It’s about connecting with people, where and when they want.

“We now have an aspirational target for each of our product lines based on like-brands, purchasing behaviors, age, and affinities leveraging actual customer data that we’ve not had before. It completely changes the game when you actually know about your audience versus what you think you know.”

SPOT THE RIGHT INFLUENCERS

Uncover the influencers your audience engages with…and the influencers you’ve never met. It’s all about knowing whose hearts and minds you capture and who will lead others to you.

“SpotRight allows us to look beyond our influencers’ demographics and psychographics. We are able to ensure that we’re engaging the right audience and measure where conversations go, organically. Our clients are thrilled with the quantitative and qualitative data we provide.”

AUDIENCE INTELLIGENCE

Know who’s likely to love your product before it hits the shelves. Use a competitor’s audience or people interested in a certain topic to go deep and understand this new, emerging audience.

“SpotRight helps us craft the most accurate personas and analytics in the fastest amount of time. They help us find the motivation of why people engage with brands and spend the way they do.”

MULTICULTURAL MARKETING

Niche audiences are our thing. That’s why we designed our platform to allow you to slice and dice your audience into a wide variety of ethnic segments, like coastal Latinas making $75K+ per year who love reality TV.

“The ability to create a persona is great, especially when you are launching a new brand or developing its go-to-market plan. We’re helping our clients understand who their consumer base is going to be. This is excellent!”