SpotRight, a social data and analytics company, announced today the appointment of two industry executives to its senior management team. Todd Greer was appointed Chief Executive Officer and Brady Gadberry, SVP of Product.
Previously, Greer led publicy traded data giant Acxiom’s Data Services business, responsible for more than $400 million in annual revenue. “I’m excited by SpotRight’s enormous potential,” said Greer, “and the opportunity to bring social insights to the marketing table.”
As SVP of Product, Brady Gadberry will be responsible for the strategy and development of SpotRight’s market-leading product suite and data assets. Prior to SpotRight, Gadberry led the global development of data products for leading agency Ogilvy & Mather. He also led product management at Acxiom for a product line that generated more than $120 million in annual revenue. Greer and Gadberry will both be based in Little Rock, AR.
SpotRight is a social data and analytics company that brings social intelligence to audience engagement. SpotRight has bridged offline deterministic data and social data at scale, enabling marketers to develop insights and segmentation to enhance creative development, audience targeting and measurement.