SpotRight, a social data and analytics company, closed a new $6.25 million round of funding including the addition of investors TechOperators and New Road Ventures. Additionally, the company opened a new office in Little Rock, AR, which will now be the company’s headquarters. Teams in both the Boulder, CO and Little Rock, AR offices have been growing, with key hires in the areas of account management, product development and marketing.
“We see great market validation of our strategy to create the missing link between social insights and the world of marketing data,” said Todd Greer, CEO. “Marketers are hungry for the intelligence we can glean from social behavior, both in terms of content creation and consumption.”
SpotRight also received recognition from the University of Arkansas at Little Rock’s Information Quality Graduate Program for its leadership and support of the program. Lanny Ripple, Vice President of Engineering, was on hand to receive the award.
SpotRight is a social data and analytics company that brings social intelligence to audience engagement. SpotRight has bridged offline deterministic data and social data at scale, enabling marketers to develop insights and segmentation to enhance creative development, audience targeting and measurement.