Originally published on November, 23, 2015, we bring this post back in honor of Thanksgiving and Throwback Thursday.

Mini-cupcakes? As in the mini version of regular cupcakes? Which is already a mini version of cake? Honestly, where does it end with you people? Kevin on The Office

Thanksgiving means different things to many people. One person might say it is about getting together with family while for another person Thanksgiving means a day full of football. Some people might be busy scouring the sales ads and finding their most comfortable shoes in anticipation of Black Friday.

Once upon a time, I thought Thanksgiving meant the Macy’s Thanksgiving Day Parade. Now I know better. I know Thanksgiving is all about the food. Turkey. Dressing. Mashed Potatoes. Cranberries. And Pie. Lots and lots of pie.

I am such a pie lover that I even have a personalized pie pan and cover (thanks, Mom!). As I’ve travelled, I’ve discovered some unique twists. Vermonters enjoy their apple pie with a slice of sharp Vermont cheddar cheese on top. Mississippi Mud Pie is unique to – you guessed it – Mississippi. And Pennsylvanian’s traditional dish is Shoofly Pie.

I wondered if the “major” Thanksgiving Pies could be considered regional as well. I created four segments, building audiences based on handles using specific terms in their tweets: “apple pie,” “sweet potato pie,” “pumpkin pie” and “pecan pie.” I compared the four segments and found some geographical overlaps.

Having lived in Arkansas for several years it was no surprise to me that the South loves their Sweet Potato and Pecan (pronounced Puh-kahn) Pies. Texas and Oklahoma, close neighbors to the South, are big on the Pecans, but not so much the Sweet Potatoes. The only Northern states that overindex on their tweets about Sweet Potato Pies are New Jersey, New York and Pennsylvania. Vermont, Rhode Island and Iowa are partial to Apple and Apple alone, while the love for Pumpkin Pie is spread across the middle of the country primarily.

Those lonely white states? They don’t overwhelmingly tweet about pie. So I don’t know what will be on their Thanksgiving dessert tables this year. But those dessert tables will be sad.

And then we have Virginia. Virginia, my love. They tweet about all four types of pies, the only state to do so. I need to make a trip to Virginia next Thanksgiving, it appears.

The highest indexing brands across the four segments are very similar with KitchenAid, Pillsbury, Betty Crocker, Williams-Sonoma and Udi’s Gluten Free all in the top 25 brands. Ben & Jerry’s is a top brand for all but the Sweet Potato Pie segment. This makes sense because as we all know, Sweet Potato Pie is not served a la mode. Tropical Traditions is also a top brand for all but the Sweet Potato Pie group. Maybe a pie crust made with coconut oil messes with too much tradition?


Thank you for reading this blog post! As a reward, I am providing you with my recipe for Cinnamon Pie on a Sugar Cookie Crust. Bon Appetit and Happy Tweetsgiving!

Cinnamon Pie on a Sugar Cookie Crust


¾ c sugar

¼ c loose brown sugar

1 ½ Tbsp flour 1 tsp cinnamon

¼ tsp salt

2 ½ Tbsp butter

1 beaten egg

1 tsp vanilla

1 ½ c milk

Sugar Cookie Dough for crust:

Mix together first five ingredients; mix (will look like cinnamon sugar)

Add vanilla, butter and egg; mix (will look like cinnamon paste)

Add milk and blend well (will look like a thin chocolate milk)   Place the sugar cookie dough in a pie pan

Pour the batter into the crust

Bake at 400 degrees for 15 minutes

Reduce temperature to 350 degrees and bake an additional 45 minutes

Note: you may want to cover the exposed sugar cookie crust if it starts to brown too quickly