This year we’ve tried really hard to give you a glimpse into our world of consumer insights by taking a weekly look at trending topics, pop culture, or something that was puzzling us and we thought might be puzzling you too. Here you’ll find a list of our most read blogs of 2016. Some of them were a surprise, some not so much, but we hope you’ll enjoy rereading some oldies but goodies!


legend-of-tarzan-liWho Is Interested In The Legend of Tarzan? Kids or Parents? Warner Brothers’ newest box office hit is “The Legend of Tarzan,” swinging into theatres July 1. Based off the classic novel by Edgar Rice Burroughs, but made popular in Disney’s 1999 movie “Tarzan,” this adaptation focuses on Tarzan and Jane’s return to the jungle years after settling in London. We analyzed “Legend of Tarzan’s” Twitter following because we were interested in uncovering who the audience for this new Tarzan is. Kids? Teens? Parents?


house-of-cards-veep-linkedinAffluent Young People Watching House of Cards and Veep Now that Super Tuesday is over, we can take a look at two of the most important political casts on the hill: House of Cards and Veep. Ok, so maybe they aren’t that important, but we do love these popular shows set in our nation’s capitol. We ran the numbers to see how their supporters match up. Although House of Cards is a drama and Veep is a comedy, their audiences share some similarities. We were able to combine social media behavior with trusted consumer data to analyze their audiences…


lr-martech-liWhat Does the Changing Martech/Adtech Landscape Mean for Marketers? The end of the year always puts me in a reflective mood. Being a product guy, my first thought is to look back at the developments and progress we’ve made with our offerings as a company. To understand how successful we’ve been, I like to evaluate this against how well we’ve met, and continue to meet, the needs of our clients – both today’s and tomorrow’s. What will tomorrow’s challenge be? Truth is, this is not my first rodeo and I’ve seen a lot of change since I’ve been in the world of marketing technology, but nothing like the changes I’ve seen recently in the marketing technology (martech) and advertising technology (adtech) space…


adele-tswift-email-headerLessons in Influencer Marketing: The Audiences of Adele and Taylor Swift With influencer marketing on the rise both in its use and effectiveness, brands both large and small(ish) are looking to celebrities to help establish themselves in their target markets. Couple this with the definition of “celebrity” evolving from how famous someone is to how motivated their target audience is, and there are many opportunities to look to pop culture for a boost in sales. We looked two of the biggest names in pop music as an example of how to uncover the right influencers for your brand. And don’t worry – you don’t have to have Coke’s marketing budget to have an effective influence strategy!


nike-v-adidas-email-headerNike v. Adidas With the New Year here, gyms everywhere are packed with people trying to keep their resolutions. New resolutions, new gym memberships…that means it’s time for more fitness clothing and gear, and there are no two bigger sportswear names than Nike and Adidas. Both companies offer similar products, and both have multi-million dollar deals with professional sports teams and celebrities…


halloween-liThe Best Hashtags To Use With Your Halloween Campaigns October means three things: fall weather, pumpkin spice everything and Halloween. And what good is a holiday without themed social campaigns? This Halloween season, if you’re looking to hitch your campaign wagon to a popular hashtag, we’ve done the research for you. Here are the top 100 hashtags used along with the hashtag #Halloween on Twitter from October 2015. We even broke them down into categories that could best fit your industry or interests…


travel-loyalty-use-case-infographic-light-copyHow Travel Companies Can Win Prospects and Increase Loyalty The travel industry has enjoyed huge growth consistently, having doubled in size in the last two decades. All that growth means massive opportunity for companies who are able to win the hearts and minds of would-be travelers. How can they do that? Savvy marketers from new comers in the market to travel giants know that the key lies in offering customers and prospects relevant content and offers. And to make their content relevant, it needs to be personalized…


lwv-infographic-data-101-twitterYour Guide to Data Mastery: Infographic Have you ever felt that there was a special language people use to talk about data, and you need a special decoder ring to make sense of it? Being part of a business that is steeped in data, and a LOT of it, that’s happened to many of us. I wanted to get the perspective of someone who just recently was a newbie to this field of marketing and consumer insights, so I walked down to hall to ask Zach what he thought of the “portfolio of words” that went along with this world…


ellen-liWho Should Be Advertising on Ellen Degeneres’ New Network The only certainties in life are death, taxes and that everyone loves Ellen. Ellen Degeneres recently announced the launch of the Ellen Digital Network. Degeneres already ranks as the number one creator of internet content with more than 1.1 billion total cross-platform views according to Tubular. With this new outlet, she will have the opportunity to both create and display a huge variety of videos, memes, gifs and who knows what else she’ll cook up. On the docket so far is a snapchat series featuring the “Damn, Daniel” boys, the return of 4-year-old genius Brielle…


jb-peeps-email-headerWho Eats Peeps? Confession time. As a kid, I liked Peeps. I also liked cotton candy and giant lollipops and everything else that I now tell my child will rot his teeth and cause cavities. But it’s Easter, which means Peeps are in stores everywhere, telling me that someone is purchasing these dyed sugar balls….enough so that 1.5 billion of them are consumed each spring. Who is tweeting about Peeps helps us understand who is purchasing Peeps. #Peeps tweets skew female and 40% of the tweeters are between the ages of 31 and 45. Those with an income of $500,000 or greater are 2.87 times more likely to tweet about Peeps, which is a good thing because they’ll need that income for dentist bills…