An Interview with Katie Duke of Acorn: The Influence Company
Acorn is a digital marketing agency that focuses on influence marketing. They boast a network of more than 7,000 content creators across multiple verticals and platforms. We recently sat down with Katie Duke, Director of Client Services, to learn more about how Acorn stays ahead of the curve in an increasingly popular space.
SpotRight: Acorn Influence saw the potential of influencer marketing early on. How did you get started?
Katie Duke:Acorn was co-founded in 2014. Since 2014, Acorn has evolved to be a network of over 7,000+ influencers working with some of the world’s largest brands.
SR: Influencer marketing is so popular. How does Acorn distinguish itself and stay competitive with so many agencies coming into the space?
KD: We have a proprietary technology (our Acorn score) that allows for us to quickly identify the right influencers with the right audiences for our clients. And while we know that moving quickly through our technology is important we also know influencer selection is as much an art as it is a science and we have a team in place that is able to ensure the right voice and tone and match for each campaign – both for the brand and the influencer. We believe in finding the right influencers, for the right brands, creating the right content at the right time and on the right channel
SR: What do you find the secret to a successful influencer campaign is?
KD: While a secret is indeed just that – a secret – I can say that we know that authentic storytelling is the key to a successful campaign. In addition to celebrating the art of storytelling, we aim to listen to understand all sides of the conversation – the brand, the influencer and ultimately the end reader/shopper. We know that when all sides feel valued consideration and conversion become more likely and successful campaigns are built.
SR: Why did you choose to partner with SpotRight?
KD: We chose to partner with SpotRight in 2017 because of the level of insights SpotRight is able to provide. We’re able to take our current analytics deeper by layering on the additional data from SpotRight.