reposted from Venture Beat, 9/27/2017
SpotRight, Inc., an audience insights and targeting platform for leading brands and agencies, has raised an additional $6.75 million in a combination equity and debt funding round led by TechOperators and Silicon Valley Bank. The new funds will be used to further expand product capabilities and to fuel its next phase of growth.
“SpotRight has a compelling proposition and the market has noticed,” said Todd Greer, CEO of SpotRight. “We make it extremely easy and affordable to understand customers and then create and target custom audiences, resulting in a unique programmatic connection between marketing planning and engagement: certainly a game-changing product for digital and social campaigns.”
SpotRight recently received a Bronze Stevie Award from the American Business Awards for Best New Product or Service of the Year – Marketing Software Solution. SpotRight also was recognized as a finalist for I-Com’s Data Startup Challenge earlier this year. I-Com is a global forum focused on smart data marketing.
Atlanta-based TechOperators invests in emerging software companies with high growth potential. “At TechOperators, we pride ourselves on working with companies with innovative, scalable ideas that satisfy an unmet need, coupled with a leadership team that can deliver on the promise,” said Dave Gould, General Partner at TechOperators. “We look forward to continuing to work with SpotRight during this new stage of growth.”
SpotRight makes it fast and easy to define and view custom audiences, and target the audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk. Relied on by leading agencies and emerging brands, SpotRight connects marketing strategy with media activation, resulting in high-performing custom audiences at off-the-shelf prices. Learn more at http://spotright.com/.
An early-stage venture capital firm, TechOperators was founded on the premise that proven operators make the best partners for technology entrepreneurs. Based in Atlanta, Georgia, the firm is led by an expert team of partners with decades of hard-fought operating success and experience founding, building and running world-class venture backed software companies. Extending beyond mentoring, TechOperators applies market-proven strategic and operational experience to drive growth during all stages of company building. TechOperators seeks entrepreneurs with bold innovative software solutions in cloud computing, cyber security, mobile computing, and marketing. For more information visit www.techoperators.com.
About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at svb.com.