SpotRight’s leadership team has decades of experience creating and delivering ethical and valuable consumer data services to the industry. And as you would expect, SpotRight’s products have been designed and built with consumer privacy driving all core functions of data collection, integration, separation, and use.
SpotRight’s data originates from numerous sources, including public records, surveys, publicly-accessible social networks, and properly sourced data from various reputable information providers. We are strong advocates for the industry best practices of transparency and consumer notice and choice, and accordingly we select our data partners carefully. Moreover, we limit our data to United States active consumers, and do not provide information about consumers younger than 18 years of age. We expect our providers to similarly follow all applicable laws as well as the higher standards and best practices established by industry trade associations like the Data & Marketing Association, the Interactive Advertising Bureau and the Digital Advertising Alliance. We simply do not work with data suppliers whose policies do not meet these rigid standards.
We take this approach for one simple reason: it’s the right thing to do.