Ken Dreifach New Opportunities from New Data

Ken Dreifach New Opportunities from New Data

Ken Dreifach, a leading expert on consumer privacy and data, offers insight on the opportunities that emerge as data converges across multiple channels and from different sources. In particular he looks  at new techniques that enable digital marketing while protecting...
Being Relevant in the Age of Context

Being Relevant in the Age of Context

Have you ever wondered how to spin mountains of marketing data into consumer insight gold? How to bring all of your channels and metrics into one comprehensive view? And how to add value for the consumers you care about without crossing the line into “I know...
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