by SpotRight | May 9, 2017 | Best Practices, Home Page, Winning New Business
As an agency leader, you’re aware of the challenge of converting prospects into clients. The rise of quantifiable advertising and marketing approaches means top execs are more skeptical than ever. But this hurdle also presents an opportunity. One that shows your...
by SpotRight | May 4, 2017 | News
SpotRight Inc., an Arkansas-based consumer insights and audiences company headquartered in Little Rock, is gaining worldwide recognition for its accomplishments in the marketing technology industry. SpotRight’s patented software platform uses social media behavior and...
by SpotRight | Mar 27, 2017 | Audience Insights, Best Practices
Path to Purchase and the Evolution of Shopper Marketing Our next installment of interviews with our advisors features Dina Howell. Dina is the retired Worldwide Chief Executive Officer of Saatchi & Saatchi X. Dina is a pioneer, architect and well-known...
by SpotRight | Mar 3, 2017 | Audience Insights, Client Success
An Interview with Cristin McGrath of Algenist This month’s Client Spotlight is shining brightly on Cristin McGrath with Algenist. Cristin’s experience as a master of brand storytelling via social media made her a natural choice to lead the brand’s social media and...
by SpotRight | Feb 16, 2017 | Influencer Marketing, Winning New Business
For agencies and service-based organizations, cash flow is oxygen. And as an agency leader, that means new business acquisition and lead generation is the oxygen supply. The problem is, it’s getting harder to generate the attention of decision makers. Especially in...
