The Human Genome Project (HGP) was and still is a collaborative research program whose audacious goal was to complete the mapping and understanding of all the genes of humans. Started in 1990 and completed in 2003, the HGP gave us the ability, for the first time, to read the complete genetic blueprint for building a human being. The potential benefits of this project are mindfully staggering. We believe the social graph shares many similarities to the HGP and will be an invaluable asset for data driven marketers. The social graph is the mapping of consumers, how they’re connected to other… Read More »
Diving Into Your Customer File to Uncover Online Influencers
In the world of online marketing, socially active consumers are often considered to be a brand’s Golden Ticket. In a content saturated environment, authentic brand and product endorsements are more important every day and consumers hold the key to genuine recommendations that have the power to move the needle. More specifically, “Influencers” can make a big impact on your marketing efforts. Online Influencers drive significantly more activity than any standard online user. These people have the Reach, Relevance and Impact required to increase traffic, leads, conversions, etc. Consider the effect a well-respected professional in your industry has when they re-tweet… Read More »
If All You Can Measure is Engagement, then You’re Doing it Wrong
Reported this week in All Twitter, Econsultancy and Adobe published a study that outlines just how far we have to go when it comes to integrating our social marketing and direct response investments. Here’s the bad news: Although 90% of American businesses are investing in social marketing, 60% of them say that “engagement” is the only way they can measure return on social media investments. If you’re one of those folks in the 60%, I’m going to give it to you straight. You’re doing it wrong. DO NOT make anymore investments in your social media marketing until you read the rest… Read More »
Why Reward One Loyal Customer When You Can Reward TONS?
Are you running loyalty programs? If you are, read on if you’re interested in a radical new approach that leverages a social view of your customers to increase the return of your campaigns. Skip to paragraph five for the meat. If you’re not familiar with loyalty programs, read the first few paragraphs to get some grounding. What (Broadly) is a Loyalty Program? Leading retailers, nonprofit organizations and other direct to consumer marketers have developed retention or “loyalty” programs to keep their best customers engaged and to get new customers to spend more money. This is obviously a broad class of… Read More »
And we’re off….
You know that feeling you get when you’re a few days away from going on an awesome trip, that sense of eager anticipation? That’s how we feel today with the announcement of the SpotRight and Spot Influence teams coming together. The complement couldn’t be better. SpotRight and Spot Influence are now one company and together we’re on a mission to create innovative, social powered 1:1 marketing solutions. Fortunately both companies had abit of a running start at this and given the teams’ backgrounds, we’re picking up speed quickly. This new frontier of social data is super exciting and we anticipate… Read More »
How We Provided Contextual Influence Scores for The Digital Power Index
As a follow-up from the release of the Digital Power Index by Newsweek/The Daily Beast, we’d like to provide some additional details on the digital influence scores we provided for the 100 individuals profiled in the feature. Newsweek’s excellent Methodology section covers the basics; this post will dive into the details. To begin, here are few things to keep in mind regarding our Influence scores: The Influence scores we provide are always Contextual. This means we don’t provide “popularity” metrics. Our scores are always tied back to a context, such as: “Remodeling”, “Mountain Biking”, “Egyptian Revolution”, “SOPA”, etc. We calculate Contextual Influence… Read More »
Spot Influence featured in Newsweek!
Spot Influence had the honor of providing the quantitative scoring for Newsweek’s Digital Power Index. “Newsweek chose Spot Influence because of their credible and independent analysis of personal influence across different dimensions. They leverage proprietary algorithms and reach across the vast universe of social media to deliver relevant insights that enable companies to discover, segment and target all of the people generating content online.” The project provided us an opportunity to validate our algorithms on a very small scale. Normally we deal with providing contextual information on hundreds of thousands or millions of people where a little inaccuracy is expected. This… Read More »
