SpotRight Blog

Insights from social signals

Not Your Father’s Campaign Measurement

Social Audience Insights Bring Better Results to Automaker and Their Agency THE CLIENT The client is a leading auto manufacturer with an impressive legacy of innovation and a loyal customer base. However the manufacturer is looking for growth with new, younger audiences. With the automotive industry’s heavy use of mass media, the client knows they […]

Read More

What Do Boulder, CO and Little Rock, AR Have in Common?

Not much, until now. Last year was a great year for us at SpotRight.  We grew revenue 6x and grew our client base with several F1000 brands and partners. We continued to participate in the rapid convergence of offline and online data, the value of which has been validated in recent transactions like LiveRamp (acquired […]

Read More