Insights from Social Signals

Whose Debate Is It Anyway?

In September of 1960 the Kennedy and Nixon presidential debates changed how debates were won and lost. Did Twitter just help change the political landscape of debates again? A couple of weeks ago there were two Republican debates in one day. Depending on whom you ask won, some say the winner was not even technically […]

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Stop. Listen. and Collaborate.

I didn’t get the headline wrong. I know it should be Stop, Collaborate and Listen (insert pulsing beat), but while that might work for a then-emerging pop star, it doesn’t work so well for marketers. It’s easy to get a group of smart people in a room to brainstorm. It’s easy to listen to the […]

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CPG Use Case: Learnings from the Locker Room

Jason Garrett, Head Coach of the Dallas Cowboys, stepped into the center of the locker room following the Cowboy’s wild card playoff win against the Detroit Lions last year and in just a few seconds the yells and exclamations of the happy team faded away. As Coach Garrett began to speak, the players, other coaches, […]

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An Open Source Cure for Cancer

Working with and near technology for nearly 2 decades, I’ve watched the rise of open source technologies take hold and change the way just about everyone looks at building solutions. But I’m still probably too old fashioned to think of opening something like illness and disease to a community to design a response. About three […]

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Making a Difference #LikeAGirl

The world is more malleable than you think and it’s waiting for you to hammer it into shape. -Bono I have never successfully started a global movement; though throughout much of my teenage and adult life I have raised local awareness, volunteered, and organized teams for varied causes including engaging the deaf community, mentoring to […]

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Lessons from Pretty Little Liars

Over the last several years how we consume media has changed dramatically. No longer do you flip through a magazine, you scroll through it. You don’t have to pack ten books to read at the beach when you can have 100 titles on your Kindle. Remember huddling around the television set to watch the season […]

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Not Your Father’s Campaign Measurement

Social Audience Insights Bring Better Results to Automaker and Their Agency THE CLIENT The client is a leading auto manufacturer with an impressive legacy of innovation and a loyal customer base. However the manufacturer is looking for growth with new, younger audiences. With the automotive industry’s heavy use of mass media, the client knows they […]

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What Do Boulder, CO and Little Rock, AR Have in Common?

Not much, until now. Last year was a great year for us at SpotRight.  We grew revenue 6x and grew our client base with several F1000 brands and partners. We continued to participate in the rapid convergence of offline and online data, the value of which has been validated in recent transactions like LiveRamp (acquired […]

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