Spot Influence had the honor of providing the quantitative scoring for Newsweek’s Digital Power Index.
“Newsweek chose Spot Influence because of their credible and independent analysis of personal influence across different dimensions. They leverage proprietary algorithms and reach across the vast universe of social media to deliver relevant insights that enable companies to discover, segment and target all of the people generating content online.”
The project provided us an opportunity to validate our algorithms on a very small scale. Normally we deal with providing contextual information on hundreds of thousands or millions of people where a little inaccuracy is expected. This project demanded us to deliver extremely accurate results on 100 people – in reality it was 10 people in 10 different categories – a different problem.
Internally, we had several discussions around how well we’d be able to perform given this playing field. As a team, we made the commitment that we would not make any special tweaks to accomodate this project, the results we would deliver for this very small set of people would be the same quality of results we deliver for millions of people. The only difference would be that now every single score would be looked at under a microscope.
The results speak for themselves. Newsweek was thrilled with our scores and the insights we provided on all of the people in their index. No other quantitative metric was required for them to compare the people in their index.
“Newsweek/The Daily Beast also partnered with social data provider Spot Influence — which tracks and measures the influence of content creators across all social platforms, using a proprietary algorithm — to measure the influence of each Digital 100 winner. Since Spot Influence’s algorithms are designed to measure a person’s influence in the context of a single topic, the overall Spot Influence scores we used were determined by the nominee’s level of influence in the digital landscape around a set of predefined topics and news events that were associated with the winner’s category. For example, it can measure the level of authority a digital activist may have regarding Arab Spring or Occupy Wall Street according to social media chatter and sentiment. Search terms were consistent across all 10 members of each category.”
So, if you have millions of people you need to understand on the web (or less…) give us a shout (hint: click Get Started) – it’s what we do better than anyone else.