by Lorel Wilhelm-Volpi | Sep 25, 2018 | Audience Insights, Media Strategy
Facebook’s walled garden is in full bloom with lush meadows of customer data. But many marketers need more specific data than the insights inferred by Facebook users’ behavior within the platform. Often, those marketers have turned to its third-party data tools, such...
by Lorel Wilhelm-Volpi | Aug 20, 2018 | Audience Insights, Best Practices, Media Strategy
This article will show you everything you need to know about media buying. From targeting the right audience to generating insights from data, you’ll have everything you need to start setting up profitable advertising campaigns. If you’re new to media buying and want...
by Lorel Wilhelm-Volpi | Aug 7, 2018 | Best Practices, Media Strategy, Social Strategy, Technology
Have you ever wondered how Netflix became the media giant they are today? Starting their early days as a DVD subscription service, they slowly started investing the profit from that venture to fund what we know Netflix as today. Fast forward a decade, and Netflix now...
by SpotRight | Jun 5, 2018 | Audience Insights, Client Success, Media Strategy
Client Recognized by Ad Age’s Agency A-List for three consecutive years, named a Leader in “The Forrester Wave™: Lead Agencies, Q4 2016,” and positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2018, VML is at the...
by Lorel Wilhelm-Volpi | May 22, 2018 | Analytics, Audience Insights, Customer Segmentation, Media Strategy
They say the “customer is king.” As far as clichés go, this one is a staple in the world of marketing. But how do you know when you’re putting the customer first? The answer: you tap into consumer insights. In this action-packed guide, you’ll learn how to collect rich...
by Dennis Smith | Feb 16, 2018 | Audience Insights, Media Strategy, Targeting
“NBA 2K18” sold more than 9 million copies in the United States this year, with another 35 million registered users in China, per the NBA. It also says that 1.5 million of those U.S. gamers spend an average of 90 minutes per day playing the game. It’s that hour and a...
