by SpotRight | Aug 18, 2017 | Audience Insights, Best Practices, Market Research, Media Strategy
Your marketing is a well-oiled machine. You have marketing campaigns running across many channels, and your content is delivering huge amounts of value to your audience. Yet things could be better. Optimization is a key priority for marketers, but where do you start?...
by SpotRight | Nov 3, 2016 | Audience Insights, Media Strategy
It’s the most wonderful time of the year! Just kidding — it’s flu season. We’re approaching that time between the holidays when it feels like when you’re not at the mall Christmas shopping, you’re at the drugstore shopping for cold and flu medicine. Flu season is the...
by SpotRight | Oct 27, 2016 | Audience Insights, Media Strategy
The Texas Renaissance Festival (TRF) is the nation’s largest renaissance fair with over seven weeks of events, food and 16th century-inspired fun. The festival takes place north of Houston, TX on 55 acres and is transformed into an authentic 1500s English village....
by Lorel Wilhelm-Volpi | Oct 18, 2016 | Audience Insights, Content Marketing, Media Strategy
The travel industry has enjoyed huge growth consistently, having doubled in size in the last two decades. All that growth means massive opportunity for companies who are able to win the hearts and minds of would-be travelers. How can they do that? Savvy marketers from...
by SpotRight | Oct 6, 2016 | Content Marketing, Media Strategy
October means three things: fall weather, pumpkin spice everything and Halloween. And what good is a holiday without themed social campaigns? This Halloween season, if you’re looking to hitch your campaign wagon to a popular hashtag, we’ve done the research for you....
by SpotRight | Sep 29, 2016 | Audience Insights, Media Strategy
Let’s say you work in the music industry and you’ve been assigned to create a promotion that will appeal to fans of both “hipster” and rap music. Would you believe us if we told you that a commercial featuring Ellen Degeneres eating fried chicken with a zombie would...
