by SpotRight | Oct 24, 2018 | Client Success, Media Strategy
Case Study Client Coegi’s award-winning team streamlines programmatic media buying for agencies and media buyers by providing a best-in-class technology stack and platform management team. One of Coegi’s agency clients, True Media, challenged them to drive online...
by SpotRight | Oct 24, 2018 | Client Success, Media Strategy
Case Study Client Coegi’s award-winning team streamlines programmatic media buying for agencies and media buyers by providing a best-in-class technology stack and platform management team. Coegi’s client is a global computer technology manufacturer with the objective...
by Lorel Wilhelm-Volpi | Sep 25, 2018 | Audience Insights, Media Strategy
Facebook’s walled garden is in full bloom with lush meadows of customer data. But many marketers need more specific data than the insights inferred by Facebook users’ behavior within the platform. Often, those marketers have turned to its third-party data tools, such...
by Lorel Wilhelm-Volpi | Aug 20, 2018 | Audience Insights, Best Practices, Media Strategy
This article will show you everything you need to know about media buying. From targeting the right audience to generating insights from data, you’ll have everything you need to start setting up profitable advertising campaigns. If you’re new to media buying and want...
by Lorel Wilhelm-Volpi | Aug 7, 2018 | Best Practices, Media Strategy, Social Strategy, Technology
Have you ever wondered how Netflix became the media giant they are today? Starting their early days as a DVD subscription service, they slowly started investing the profit from that venture to fund what we know Netflix as today. Fast forward a decade, and Netflix now...
by SpotRight | Jun 5, 2018 | Audience Insights, Client Success, Media Strategy
Client Recognized by Ad Age’s Agency A-List for three consecutive years, named a Leader in “The Forrester Wave™: Lead Agencies, Q4 2016,” and positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2018, VML is at the...
