by SpotRight | Jun 5, 2018 | Audience Insights, Client Success, Media Strategy
Client Recognized by Ad Age’s Agency A-List for three consecutive years, named a Leader in “The Forrester Wave™: Lead Agencies, Q4 2016,” and positioned in the Leaders Quadrant of Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2018, VML is at the...
by Lorel Wilhelm-Volpi | May 22, 2018 | Analytics, Audience Insights, Customer Segmentation, Media Strategy
They say the “customer is king.” As far as clichés go, this one is a staple in the world of marketing. But how do you know when you’re putting the customer first? The answer: you tap into consumer insights. In this action-packed guide, you’ll learn how to collect rich...
by Dennis Smith | Feb 16, 2018 | Audience Insights, Media Strategy, Targeting
“NBA 2K18” sold more than 9 million copies in the United States this year, with another 35 million registered users in China, per the NBA. It also says that 1.5 million of those U.S. gamers spend an average of 90 minutes per day playing the game. It’s that hour and a...
by Cameron Thompson | Jan 30, 2018 | Customer Segmentation, Media Strategy
At present, US digital ad spend is projected to grow to $46B by 2019. With this growth, many brands and their agencies have already implemented segmentation and programmatic strategies to reach their key audiences. So what about you? Have you developed an approach to...
by Lorel Wilhelm-Volpi | Jan 24, 2018 | Audience Insights, Media Strategy, Targeting
Your Perfect Influencer Doesn’t Have to Match Your Perfect Budget If you don’t have a platform of 100 million plus participants at your event you can use to lure your influencer of choice to perform for free, listen up. If you can’t afford a Super Bowl spot, this is...
by Lorel Wilhelm-Volpi | Aug 18, 2017 | Audience Insights, Best Practices, Market Research, Media Strategy, Product
Your marketing is a well-oiled machine. You have marketing campaigns running across many channels, and your content is delivering huge amounts of value to your audience. Yet things could be better. Optimization is a key priority for marketers, but where do you start?...
