by SpotRight | Jul 21, 2017 | Best Practices, Technology
An Interview with Ken Dreifach At SpotRight we deal with consumer data every day and put great emphasis on its ethical collection and use. This is one reason why we are delighted to have Ken Dreifach as an advisor. Ken is one of the foremost digital data privacy...
by Louis Rolleigh | Jan 26, 2017 | Technology
With holiday parties in our rear-view mirror and the glut of top 10 projections and predictions for 2017 fully digested and filed away, it’s time for a look at what all these predictions and the dynamics of our market mean for marketers like us. Specifically, which...
by Louis Rolleigh | Dec 2, 2016 | Technology
The end of the year always puts me in a reflective mood. Being a product guy, my first thought is to look back at the developments and progress we’ve made with our offerings as a company. To understand how successful we’ve been, I like to evaluate this against how...
by SpotRight | May 27, 2016 | Best Practices, Product, Technology
How much do you know about your target audiences? In order to generate awareness and move them to action, it’s vital to have a compelling message that speaks to your potential customer. Interests – How does your audience spend their time when they’re not engaging with...
