Frequently Asked Questions
- What’s your algorithm for determining who’s influential on a topic?
- How many topics do you cover?
- How many matching people can you identify for my search?
- What social platforms do you cover? Where do you get your data?
- How are you different from Klout, Peer Index, or…?
- Why is social data an important source for customer intelligence?
- Can you provide me with email addresses for the people you identify?
- I have millions of records in my file. Can you scale?
- Can I remove my information from your system?
What’s your algorithm for determining who’s influential on a topic?
Specific details on our algorithms aren’t publicly available. We score everyone
within a given topical community around contextual Reach, Relevance, and Impact
and take those measures into account when calculating contextual Influence.
How many topics do you cover?
Our advanced search features allow you to discover individuals relevant to any
topic or category.
How many matching people can you identify for my search?
Because our results are related to a particular topic or category, the number
of matching leads will vary.
What social platforms do you cover? Where do you get your data?
We don’t just look at social networks, we look across the entire public web:
blogs, news articles, comments, reviews, and more. We’re continually adding
more data sources to provide you with the best information available on
individual people.
How are you different from Klout, Peer Index, or…?
Although we believe there’s value in general influence or popularity scores,
SpotRight is focused on providing marketers with actionable,
socially-derived data and insights that are relevant to their specific customer
base and drive revenue.
Why is social data an important source for customer intelligence?
Properly structured and distilled, social data can provide new insights to
inform customer segmentation and targeting, increase conversion, power loyalty
programs and increase earned media.
Can you provide me with email addresses for the people you identify?
No. SpotRight provides data and insights distilled from publicly-shared
content. We see email addresses as private data.
I have millions of records in my file. Can you scale?
Our technology was built from the ground up to enable social data at scale. We
analyze millions of profiles every day and can provide insights on all your
socially-connected fans, followers, and individual customers.
Can I remove my information from your system?
Yes. Contact us for details.
