SpotRight connects consumer data from social media and other data sources. We aggregate data to be used for various marketing applications. The purpose of this is to improve our clients’ marketing and customer relationship programs.
In addition to data that is publicly available, SpotRight licenses data from social media networks and from other 3rd party data sources. The types of data we use includes, but may not be limited to, social behavior such as posted content or brands followed, and demographic, interest, geographic and other types of individual and household level data.
SpotRight’s data and insights do not include what we regard as sensitive information such as detailed financial records, credit information, medical records or Social Security numbers. We do not knowingly collect data for marketing purposes from anyone under the age of 13. SpotRight does not track third party web browsing behavior or search history.
Consumer Choices and Opt Out
At SpotRight, we believe consumers should have choices regarding how data about them is used. For this reason, SpotRight gives consumers the opportunity to opt-out of our marketing data products by emailing us at firstname.lastname@example.org. We will opt you out of the data products tied to this email address. If you have other email addresses you would like to include in the opt out process, please email us from that email address. You may also easily opt-out of advertising by the many platforms that honor the regulatory principles of the Digital Advertising Alliance (DAA) at http://optout.aboutads.info
We take the security of our data and client’s information seriously. We always take what we believe are reasonable precautions to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.
SpotRight is committed to industry efforts to establish fair and workable guidelines to ensure consumer privacy. We abide by industry standard self-regulatory principles on consumer privacy published by industry organizations such as the IAB and DMA.