The Emmy Awards vs. The Data

This past Sunday, people around the country tuned in to see the stars and creators of the best TV shows. The Emmy Awards honor and recognize outstanding television work, including fan favorites and those documentaries you’ve never heard of. But when it comes to fan favorites, does fan support reflect the actual results?

We analyzed followers of the official Emmy Awards Twitter account, @TheEmmys, to see how the most talked about shows compared to the actual results of the awards. Check out what we found:


While the results have several overlapping similarities, including big hits such as “Game of Thrones” and “Saturday Night Live,” major predictions were not represented in the followers. “The People v. O.J. Simpson” and “Veep” were both expected by experts to take home “big hauls” of awards and “sweep” their nominated categories but neither show up in the top followed TV shows.

What does this mean for marketing and advertising? While The Emmy Awards don’t have brand sponsors, the TV shows can still utilize this information. Making their wins and nominations a primary talking point could potentially win over those Emmy followers. By adding followers who are fans of television, the show is growing an audience that reflects their reputation.

Veep” and “The People v. O.J. Simpson” are not unpopular shows by any means, but they were not represented within the top shows followed by Twitter followers of The Emmys. Their social media presence was not living up to their awards. This kind of eye-opening data can show entertainment marketers where their true strengths and weaknesses lie.