Why Suicide Squad Fans Love WWE and YouTube Stars
In the past few weeks, we’re sure you haven’t been able to get on any social media, watch TV or even talk to your friends without “Suicide Squad” coming up. The DC Comic film was the most talked about movie on Twitter of all time and had a cast lineup including big names like Jared Leto, Margot Robbie, Will Smith, Cara Delevigne and more. Needless to say, there was an enormous amount of hype around the film. So we’re sure you’ve also heard the mixed reviews from critics and fans alike.
Perhaps one of the many reasons of such differing opinions from fans, is the variation between the fans themselves.
Of the 372,000 followers of @SuicideSquadWB, there is almost a 50/50 split on gender, 47 percent female and 53 percent male, with one-third being between 16 and 30 years old.
It’s within their interests that we begin to see diversity. While most of the top five interests revolve around media and entertainment, sports, specifically WWE, is an outlier. And while the interest in the number two position is entertainers, the top five within that category are internet stars including popular YouTubers Tyler Oakley and Jenna Marbles who haven’t had anything to do with comic, superhero or even film review related videos.
So why are these followers interested in Suicide Squad, professional wrestling and YouTube stars? Maybe this has something to do with the all-star cast and their huge and loyal followings. We analyzed two of the biggest names’, Jared Leto and Margot Robbie, who play main characters The Joker and Harley Quinn, followers to see what their fans looked like.
Margot Robbie, who plays psychiatrist turned villain Harley Quinn, has 626,000 Twitter followers. Fifty-nine percent are male and almost half of the followers are between 16 and 35.
Within the top eight related interests, six are sports related. The number one position is filled by WWE and popular fighters. We also see internet entertainers come in third, with those same two YouTube stars within the top five and only one different name in the category overall.
The Joker himself, played by Jared Leto, has 2.5 million followers. Sixty-seven percent are female with 40 percent of the followers being between 26 and 40 in age.
And in his follower’s interests we see it all come together. The number one interest is the internet stars with the same five names and WWE coming in fourth. We also see other similarities to the “Suicide Squad” top interests with media entertainment outlets and fictional character accounts.
From this data we can gather how influential a celebrity’s following can be. Those organic interests have made its way to a film that doesn’t relate in a way we would have thought of originally. In the future, companies and films can use this knowledge to relate to their current audiences in fresh ways and tap into the niche audiences of their stars.