Who Tweeted About Voting?

It’s been a historic, controversial and eventful week — to say the least. On Nov. 8, voters flocked to the polls and the country was glued to the news all night as Donald Trump became president-elect of the United States. Stats on stats were flying out on who was voting and who they voted for. Maps were broken down by race, education, age and more. Pretty much any potential breakdown you can think of. And, as we do, we took to the data.

Who was tweeting about voting? Did the people who were tweeting about voting reflect the election outcome?

We analyzed the hashtag #iVoted, one of the three Twitter emoji supported election hashtags. Which demographics and geographic locations were represented? Which hashtags were accompanied? Which candidate was the most followed?

We first took a look at demographics. Gender showed a 60/40 female to male split. Age was spread out pretty evenly with a clear spike starting in the 26 to 30 age group and 37 percent of the group between the ages of 36 to 50.

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Information from Statistic Brain on voter turnout showed a similar pattern with lower voter registration rates for younger ages versus older.

The same info from Statistic Brain stated Minnesota had the highest voter turnout rate and Utah had the lowest. These stats are semi reflected with Minnesota ranking fourth on the relative residency index and Utah coming in forty-fourth.

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We begin seeing reflections of the election results when looking at the hashtags accompanying #iVoted.

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The first five of ten hashtags are commonly associated with Trump and his supporters. Only two positive Hillary Clinton related hashtags appear on the list. While reflective of the overall winner of the election, it does not necessarily reflect the closeness of the race.

Perhaps the most accurate representative of the election results is the percentage of #iVoted users following the candidates. Trump and Clinton appeared as number one and two of the top followed interests by count; Trump with 43 percent and Clinton with 33 percent. The candidates had a 20 percent difference in electoral votes.

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It is interesting and fascinating to see it reflected across multiple platforms, including social media.