TruMC Wins New Clients with Smart Audience Intelligence

TruMC is a leading agency that started as a Hispanic media planning and buying group back in 2008, and now creates end-to-end marketing solutions for major brands to establish meaningful connections between brands and their consumers. TruMC uses data-driven insights as the foundation for their strategies, but has found it can be difficult to uncover insights on a wide variety of brands, such as a client’s competitor. In addition, research can be very time intensive and, depending on the data source, quite costly.