How to Generate Leads for New Business Acquisition

For agencies and service-based organizations, cash flow is oxygen. And as an agency leader, that means new business acquisition and lead generation is the oxygen supply. The problem is, it’s getting harder to generate the attention of decision makers. Especially in those “dream client” organizations. You’re not alone. According to B2B Marketing Community, the biggest challenge for 61% of B2B marketers is generating high quality leads.