As the old marketing proverb goes: people are more likely to trust what others say about you over what you say about yourself. The challenge is getting people to talk about you in the first place. This is where social influencer marketing comes into play. It’s an approach that puts your message in the mouths of those your audience trusts the most. According to research from Twitter, 49% of consumers seek guidance from influencers on their purchasing decisions. Furthermore, 40% of those users said they had purchased something as a direct result from an influencer’s Tweet.