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Get More From Your Marketing Metrics

Just because your marketing metrics work doesn’t mean they’re ideal. All too often marketers overlook metrics that could deliver greater customer engagement and increase ROI. The reasons? Many marketers get hooked on metrics that are easy to use, or they simply follow...

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SpotLight on SpotRight: Meet Wil Adamec

A software developer here at SpotRight, Wil Adamec is a member of our crack engineering team that keeps everything - from the 150M data refreshes a day, to the UI our clients see, to the Apple TV needed to share something during a team meeting - running and humming...

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The Human Side of Data

An Interview with WPP’s Tom Hutchison The Data Alliance might be WPP’s secret sauce. They assist agencies in the WPP group with access and interpretation to consumer data for more effective marketing strategies. As the Director for Agency Data Platform Development,...

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