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The Human Side of Data

An Interview with WPP’s Tom Hutchison The Data Alliance might be WPP’s secret sauce. They assist agencies in the WPP group with access and interpretation to consumer data for more effective marketing strategies. As the Director for Agency Data Platform Development,...

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12 Fun Facts About Holiday Revelers

It’s the most wonderful time of the year! With Hanukkah starting on Saturday, Christmas on Sunday, Kwanzaa on Monday and Festivus tomorrow, reasons for celebrations abound. In honor of the 12 days of Christmas, we’re giving our true loves 12 fun facts about holiday revelers so they (and you!) can amaze and delight family and friends with your festive knowledge at parties and feasts throughout the season…

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