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Southern Loyalty in Football

Football season is finally here. With that comes fall weather, tailgating and friendly, or not-so-friendly, competition. And college football tends to bring out those competitive sides and fierce loyalty even more. Whether it be by location, alumni ties, family connections or more, that fan loyalty…

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The Only Thing U.S. Open Fans Have in Common is Tennis

Not all tennis fans are created equal. At least that’s what the data is telling us. When we looked at the different personas of men and women who follow the official U.S. Open Twitter account, we found quite a few surprising differences. Turns out, almost the only thing these groups of people have in common is tennis…

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Kanye’s Followers May Not Be Kanye’s Fans

Kanye West is a staple figure in pop culture. From his music, to his reality star wife, to his controversial tweets and even more discussed controversial lyrics, he’s garnered a lot of attention. And 25 million Twitter followers. But are those millions of followers actual fans of West and his music, or just keeping up with his antics to see what he’ll do next?

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Todd Greer on the Marketing Dynamics of Social Media

An Executive Q&A with Arkansas Business and our CEO, Todd Greer. In this interview, Todd explains the difference between offline consumer data and the dynamic world of social data, and explains how SpotRight helps clients understand audiences to turn them into...

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Why Suicide Squad Fans Love WWE and YouTube Stars

In the past few weeks, we’re sure you haven’t been able to get on any social media, watch TV or even talk to your friends without “Suicide Squad” coming up. The DC Comic film was the most talked about movie on Twitter of all time and had a cast lineup including big names like Jared Leto, Margot Robbie, Will Smith, Cara Delevigne and more…

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Moms Love #SipShareWin More Than The Late Late Show

Customers were encouraged to post videos of themselves singing with their McDonald’s Coca-Cola cups as a microphone to Twitter or Instagram with the hashtags #SipShareWin and #Sweepstakes. The grand prize is a VIP experience at “The Late Late Show” complete with airfare, hotel and transportation. But are the people who watch “The Late Late Show” the same people who are entering #SipShareWin?

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How Loyal Are Comic-Con Fans?

Despite the plethora of comic based shows and movies, are fans loyal to those characters across all mediums? If you have a passion for superheroes, mythical stories, big-time TV shows and movies or, of course, comics, then you know Comic-Con International is hitting San Diego this week. But what you might not know is the range of events and topics covered at the event…

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A Second Look at Ghostbusters

The long-awaited return of Ghostbusters is almost here. Thirty two years after the popular movie took the world by storm, it’s coming back with an all-female cast. A few months ago we wrote a blog on the makeup of the new Ghostbusters’ fan. With the release date just a few days away…

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The Tour de France, Gender and Marketing

If you know anything about cycling, or really anything about France, you know the world famous bike race, the Tour de France, is coming up soon. Over the course of 21 days, from July 2 to July 24, 22 teams of cyclers will race over 3,535 kilometers throughout the country of France. That’s nearly 2200 miles. Over 21 days, there is a lot of room for advertising…

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