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Customer-Centric Marketing: 9 Lessons from Top Brands

For many organizations, creating a customer-centric brand is high priority. When 87% of customers feel a brand needs a better customer experience, it’s time to listen. But a great customer experience isn’t a bag of tricks. It must be present in every aspect of the organization – from marketing and sales to product design and customer support.

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Who Eats Peeps?

Confession time. As a kid, I liked Peeps. I also liked cotton candy and giant lollipops and everything else that I now tell my child will rot his teeth and cause cavities. But it’s Easter, which means Peeps are in stores everywhere, telling me that someone is purchasing these dyed sugar balls….enough so that 1.5 billion of them are consumed each spring. Who is tweeting about Peeps helps us understand who is purchasing Peeps…

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7 Social Influencer Marketing Techniques to Supercharge Results

As the old marketing proverb goes: people are more likely to trust what others say about you over what you say about yourself. The challenge is getting people to talk about you in the first place. This is where social influencer marketing comes into play. It’s an approach that puts your message in the mouths of those your audience trusts the most. According to research from Twitter, 49% of consumers seek guidance from influencers on their purchasing decisions. Furthermore, 40% of those users said they had purchased something as a direct result from an influencer’s Tweet.

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Granular Targeting, One to One Engagement, Personalized Experiences

This month’s Client Spotlight is shining brightly on Cristin McGrath with Algenist. Cristin’s experience as a master of brand storytelling via social media made her a natural choice to lead the brand’s social media and public relations team. An emerging skincare and beauty brand, Algenist’s marketing strategy is now one informed by insights and tailored creative for a unique, granularly targeted approach.

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How to Generate Leads for New Business Acquisition

For agencies and service-based organizations, cash flow is oxygen. And as an agency leader, that means new business acquisition and lead generation is the oxygen supply. The problem is, it’s getting harder to generate the attention of decision makers. Especially in those “dream client” organizations. You’re not alone. According to B2B Marketing Community, the biggest challenge for 61% of B2B marketers is generating high quality leads.

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Marketing at the Intersection of Data and Creativity

Every month we interview one of our fabulous clients to learn about the opportunities and challenges they face every day, to learn from them. This month we spoke to Kevin Planovsky, Co-Founder and Principal of Vert and Kelsey Agnew, Vert’s Director of Strategic Planning. Vert’s position as a mobile-first digital marketing agency gives them a unique perspective on the use of audience insights and consumer data, especially in terms of mobility and personalization.

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Is Content Marketing Just Another Form of Advertising? An Interview with Bruce Biegel

Today we thought we’d share a conversation about content marketing and native advertising with our advisor Bruce Biegel, Sr. Managing Director of Winterberry Group, frequent industry speaker and thought leader.

“It’s great that we’re going to develop personas; next they need the content to go with those. Personas can get fairly granular, and they need to get content at the granular level.”

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2017 Will Be the Year You Meet Your Customer

With holiday parties in our rear-view mirror and the glut of top 10 projections and predictions for 2017 fully digested and filed away, it’s time for a look at what all these predictions and the dynamics of our market mean for marketers like us. Specifically, which new developments in technology will help marketers focus even more clearly on the right consumer and audiences? And are the technologies needed for both marketing and the delivery of ads really separate?

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TruMC Wins New Clients with Smart Audience Intelligence

TruMC is a leading agency that started as a Hispanic media planning and buying group back in 2008, and now creates end-to-end marketing solutions for major brands to establish meaningful connections between brands and their consumers. TruMC uses data-driven insights as the foundation for their strategies, but has found it can be difficult to uncover insights on a wide variety of brands, such as a client’s competitor. In addition, research can be very time intensive and, depending on the data source, quite costly.

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Our Most Popular Blogs from 2016

This year we’ve tried really hard to give you a glimpse into our world of consumer insights by taking a weekly look at trending topics, pop culture, or something that was puzzling us and we thought might be puzzling you too. Here you’ll find a list of our most read blogs of 2016. Some of them were a surprise, some not so much, but we hope you’ll enjoy rereading some oldies but goodies!

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How to Find the Right Partners for Your Corporate Social Responsibility Program

It’s planning time for 2017! In addition to our personal New Year’s resolutions (hello, marathon! OK, maybe 5K), many companies are also setting goals for the next year – a gazillion dollars in revenue, the CEO on the cover of the publication that only features the most brilliant business luminaries, and a slew of awards about being the best place on the planet to work. Who could want more? Unfortunately, many of those goals are beyond the control of just one company. But what is within reach is the way we treat others – both at a personal level and a company level. Many companies have formalized this in their corporate social responsibility (CSR) programs.

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What Does the Changing Martech/Adtech Landscape Mean for Marketers?

The end of the year always puts me in a reflective mood. Being a product guy, my first thought is to look back at the developments and progress we’ve made with our offerings as a company. To understand how successful we’ve been, I like to evaluate this against how well we’ve met, and continue to meet the needs of our clients – both today’s and tomorrow’s. What will tomorrow’s challenge be?

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