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Younger Generations Are Following Spieth; But Are PGA Sponsors Reaching Them?
Everyone in the golf world is gearing up for the U.S. Open next week. The question that is on everyone’s mind is, “Will Jordan Spieth win the tournament again this year?”
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Why isn’t Spotify Sponsoring Bonnaroo?
Music festival season is in full swing! Which means people everywhere will be roadtripping to fields and venues to hear their favorite bands play. It seems as though there’s a music festival just about every week – which might have something to do with the commercialization of festivals…
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Top Data Points to Shape Your Marketing Persona
How much do you know about your target audiences? In order to generate awareness and move them to action, it’s vital to have a compelling message that speaks to your potential customer…
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49th Annual CMA Awards: Country Music Stars and Their Followers
It’s safe to say a pop singer and a relatively unknown musician stole the show at the 49th annual Country Music Awards. While the world is still celebrating the fun and buzz of the CMA Awards held last night in Nashville, Tenn., those of us at SpotRight have been busy...
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Daily Fantasy Sports #DFS
Knowing little about college hoops my freshman year of college, I was talked into joining my dorm floor’s NCAA March Madness Bracket pool and threw in $20 so that I could be like one of the guys. Brackets were distributed and I quickly circled team names that sounded...
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Ken Dreifach New Opportunities from New Data
Ken Dreifach, a leading expert on consumer privacy and data, offers insight on the opportunities that emerge as data converges across multiple channels and from different sources. In particular he looks at new techniques that enable digital marketing while protecting...
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@TheRealPSL and Their Real Audience
Have you had your Pumpkin Spice Latte yet? Last week when I visited my oldest son and his non-coffee drinking wife in Jacksonville, Florida, my wife and I asked him if he wanted us to bring coffee in the morning. “Nope”, he replied, “just a Pumpkin Spice Latte.”...
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Social Insights for Better Customer Relationships: David Vap
The Customer Journey is the Sum of a Customer's Experiences When most marketers plan their ideal customer journey, the milestones are usually marked by some sort of transaction. But how do consumers get from point A to point B along their journeys? And more...
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Being Relevant in the Age of Context
Have you ever wondered how to spin mountains of marketing data into consumer insight gold? How to bring all of your channels and metrics into one comprehensive view? And how to add value for the consumers you care about without crossing the line into "I know...
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Sometimes You Need to Climb a Tree
There’s too much data. I can’t see the forest for the trees. As a marketer, I’ve felt that way many, many times. With the ability to dive in further into the performance of my campaigns on a myriad of platforms or the execution of our strategy – it’s often difficult...
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Turning the Chair: 2 Marketing Insights from “The Voice”
One of my family’s favorite television shows to watch together is “The Voice.” Part of what makes the show great is the blind auditions where the celebrity judges have to pick their teams without seeing the person who is singing on the stage. Much like the show,...
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Marketing Data in the Age of Context
It’s Personal.
The Personalization Genie is Out of the Bottle. We all want personalization. My teenage boys spend hours customizing and personalizing their Nike Kobe 9 shoes…and their Mustang GT. Chipotle and Subway allow us to personalize our burritos and sandwiches. Pandora lets...
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6 Ways Social Analytics Can Boost Your Business
“The goal is to turn data into information, and information into insight.” Carly Fiorina, former executive, president, and chair of Hewlett-Packard Co. and current presidential hopeful. Social media generates data. Lots of it. To tap into the power of that data and...
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Whose Debate Is It Anyway?
In September of 1960 the Kennedy and Nixon presidential debates changed how debates were won and lost. Did Twitter just help change the political landscape of debates again? A couple of weeks ago there were two Republican debates in one day. Depending on whom you ask...
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Margarine & Divorce: The Critical Difference between Correlation and Causation
Could margarine consumption really be the leading cause of divorce in Maine? Probably not, but as business leaders, understanding the difference between correlation and causation can save you from making bad decisions, like taking margarine off the shelves in Maine...
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Stop. Listen. and Collaborate.
I didn’t get the headline wrong. I know it should be Stop, Collaborate and Listen (insert pulsing beat), but while that might work for a then-emerging pop star, it doesn’t work so well for marketers. It’s easy to get a group of smart people in a room to brainstorm....
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CPG Use Case: Learnings from the Locker Room
Jason Garrett, Head Coach of the Dallas Cowboys, stepped into the center of the locker room following the Cowboy’s wild card playoff win against the Detroit Lions last year and in just a few seconds the yells and exclamations of the happy team faded away. As Coach...
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