It’s the most wonderful time of the year! Just kidding — it’s flu season. We’re approaching that time between the holidays when it feels like when you’re not at the mall Christmas shopping, you’re at the drugstore shopping for cold and flu medicine. Flu season is the peak time of advertising for CPG’s in the over-the-counter remedy arena. So we ask, in what geographies should their marketing efforts and money be going?

The Texas Renaissance Festival (TRF) is the nation’s largest renaissance fair with over seven weeks of events, food and 16th century-inspired fun. The festival takes place north of Houston, Tex., on 55 acres and is transformed into an authentic 1500’s English village. Over 500,000 people will flock to the fest to watch, or participate in, events such as jousts…

Let’s say you work in the music industry and you’ve been assigned to create a promotion that will appeal to fans of both “hipster” and rap music. Would you believe us if we told you that a commercial featuring Ellen Degeneres eating fried chicken with a zombie would be the best way to do it?

This past Sunday, people around the country tuned in to see the stars and creators of the best TV shows. The Emmy Awards honor and recognize outstanding television work, including fan favorites and those documentaries you’ve never heard of. But when it comes to fan favorites, does fan support reflect the actual results?

Any true “chick-flick” fan knows and loves the classic “Bridget Jones’s Diary.” It’s even listed under Wikipedia’s example of “chick flicks.” In 2001, Bridget Jones was the relatable young, single woman whose journey to self-improvement and love caught the attention of fans around the world. The latest installment in the series…

Kanye West is a staple figure in pop culture. From his music, to his reality star wife, to his controversial tweets and even more discussed controversial lyrics, he’s garnered a lot of attention. And 25 million Twitter followers. But are those millions of followers actual fans of West and his music, or just keeping up with his antics to see what he’ll do next?

This week marked the beginning of another school year for many across the country. It also marks the slowdown of the annual back-to-school ads and shopping events. We analyzed the hashtag, #backtoschool, to see who was using it the most and who should be using it more.