As I look outside at the grey, drizzly sky, I can’t wait for sunnier days and warmer weather. Don’t get me wrong – I do have several sweaters I love and I’m always sad to put those away when the weather warms up, but you can only have so many sweater and rain boot days before you begin to long for the first signs of spring. training.

Now is the time of year where 99.5% of us have failed in following through on our New Year’s Resolutions. But for those of you who decided that 2016 was the year to #BeActive or #GetFit then…

This year we’ve tried really hard to give you a glimpse into our world of consumer insights by taking a weekly look at trending topics, pop culture, or something that was puzzling us and we thought might be puzzling you too. Here you’ll find a list of our most read blogs of 2016. Some of them were a surprise, some not so much, but we hope you’ll enjoy rereading some oldies but goodies!

Last December, fans eagerly waited for the newest Star Wars episode in 10 years. Last December while fans were waiting, we looked at who those fans were, and found that the average Star Wards fans was a 46-year-old male who was married with children. Their average income fell between $75,000 and $124,000…

It’s planning time for 2017! In addition to our personal New Year’s resolutions (hello, marathon! OK, maybe 5K), many companies are also setting goals for the next year – a gazillion dollars in revenue, the CEO on the cover of the publication that only features the most brilliant business luminaries, and a slew of awards about being the best place on the planet to work. Who could want more? Unfortunately, many of those goals are beyond the control of just one company. But what is within reach is the way we treat others – both at a personal level and a company level. Many companies have formalized this in their corporate social responsibility (CSR) programs.

Thanksgiving means different things to many people. One person might say it is about getting together with family while for another person Thanksgiving means a day full of football. Some people might be busy scouring the sales ads and finding their most comfortable shoes in anticipation of Black Friday. Once upon a time, I thought Thanksgiving meant the Macy’s Thanksgiving Day Parade. Now I know better.

“Fantastic Beasts and Where to Find Them,” the Harry Potter spinoff film starring Eddie Redmayne, premieres this weekend. It has already received high praise from critics and has a huge amount of hype from the Harry Potter fan base. With a movie that is predicted to perform so well in theaters, are the top followed brands of the fans utilizing the connection…

It’s been a historic, controversial and eventful week — to say the least. On Nov. 8, voters flocked to the polls and the country was glued to the news all night as Donald Trump became president-elect of the United States. Stats on stats were flying out on who was voting and who they voted for. Maps were broken down by race, education, age and more. Pretty much any potential breakdown you can think of. And, as we do, we took to the data.

From the red leaves, to the orange Halloween decorations, to the pink ribbons, October is full of colors. Breast Cancer Awareness Month (BCAM) is one of the most widely recognized and promoted causes due to the commonality of the disease and the millions affected.

The annual New York City Wine and Food Fest (NYCWFF) begins this week! The event, sponsored by Food Network and The Cooking Channel, bring the top 500 names in food to speak, teach, cook and eat. And along with them will be the most passionate foodies. But who are the foodies of NYCWFF?