This past Sunday, people around the country tuned in to see the stars and creators of the best TV shows. The Emmy Awards honor and recognize outstanding television work, including fan favorites and those documentaries you’ve never heard of. But when it comes to fan favorites, does fan support reflect the actual results?

Any true “chick-flick” fan knows and loves the classic “Bridget Jones’s Diary.” It’s even listed under Wikipedia’s example of “chick flicks.” In 2001, Bridget Jones was the relatable young, single woman whose journey to self-improvement and love caught the attention of fans around the world. The latest installment in the series…

Kanye West is a staple figure in pop culture. From his music, to his reality star wife, to his controversial tweets and even more discussed controversial lyrics, he’s garnered a lot of attention. And 25 million Twitter followers. But are those millions of followers actual fans of West and his music, or just keeping up with his antics to see what he’ll do next?

This week marked the beginning of another school year for many across the country. It also marks the slowdown of the annual back-to-school ads and shopping events. We analyzed the hashtag, #backtoschool, to see who was using it the most and who should be using it more.

Customers were encouraged to post videos of themselves singing with their McDonald’s Coca-Cola cups as a microphone to Twitter or Instagram with the hashtags #SipShareWin and #Sweepstakes. The grand prize is a VIP experience at “The Late Late Show” complete with airfare, hotel and transportation. But are the people who watch “The Late Late Show” the same people who are entering #SipShareWin?

The long-awaited return of Ghostbusters is almost here. Thirty two years after the popular movie took the world by storm, it’s coming back with an all-female cast. A few months ago we wrote a blog on the makeup of the new Ghostbusters’ fan. With the release date just a few days away…

If you know anything about cycling, or really anything about France, you know the world famous bike race, the Tour de France, is coming up soon. Over the course of 21 days, from July 2 to July 24, 22 teams of cyclers will race over 3,535 kilometers throughout the country of France. That’s nearly 2200 miles. Over 21 days, there is a lot of room for advertising…

I recently found this t-shirt for my sweet-toothed daughter and was very proud of myself. It made me wonder, how is it that so many people can universally agree on such a simple thing (Nutella is delicious) and the marketer in me couldn’t help but wonder, how could you tailor your marketing for something so broadly liked?

Warner Brothers’ newest box office hit is “The Legend of Tarzan,” swinging into theatres July 1. Based off the classic novel by Edgar Rice Burroughs, but made popular in Disney’s 1999 movie “Tarzan,” this adaptation focuses on Tarzan and Jane’s return to the jungle years after settling in London. We analyzed “Legend of Tarzan’s” Twitter following…