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What’s for Dessert? A Look at Thanksgiving Pies

Thanksgiving means different things to many people. One person might say it is about getting together with family while for another person Thanksgiving means a day full of football. Some people might be busy scouring the sales ads and finding their most comfortable shoes in anticipation of Black Friday. Once upon a time, I thought Thanksgiving meant the Macy’s Thanksgiving Day Parade. Now I know better.

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Who Tweeted About Voting?

It’s been a historic, controversial and eventful week — to say the least. On Nov. 8, voters flocked to the polls and the country was glued to the news all night as Donald Trump became president-elect of the United States. Stats on stats were flying out on who was voting and who they voted for. Maps were broken down by race, education, age and more. Pretty much any potential breakdown you can think of. And, as we do, we took to the data.

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Where Cold & Flu CPGs Should Be Advertising

It’s the most wonderful time of the year! Just kidding — it’s flu season. We’re approaching that time between the holidays when it feels like when you’re not at the mall Christmas shopping, you’re at the drugstore shopping for cold and flu medicine. Flu season is the peak time of advertising for CPG’s in the over-the-counter remedy arena. So we ask, in what geographies should their marketing efforts and money be going?

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The Foodies Guide to New York

The annual New York City Wine and Food Fest (NYCWFF) begins this week! The event, sponsored by Food Network and The Cooking Channel, bring the top 500 names in food to speak, teach, cook and eat. And along with them will be the most passionate foodies. But who are the foodies of NYCWFF?

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The Emmy Awards vs. The Data

This past Sunday, people around the country tuned in to see the stars and creators of the best TV shows. The Emmy Awards honor and recognize outstanding television work, including fan favorites and those documentaries you’ve never heard of. But when it comes to fan favorites, does fan support reflect the actual results?

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Growing up with Bridget Jones

Any true “chick-flick” fan knows and loves the classic “Bridget Jones’s Diary.” It’s even listed under Wikipedia’s example of “chick flicks.” In 2001, Bridget Jones was the relatable young, single woman whose journey to self-improvement and love caught the attention of fans around the world. The latest installment in the series…

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Southern Loyalty in Football

Football season is finally here. With that comes fall weather, tailgating and friendly, or not-so-friendly, competition. And college football tends to bring out those competitive sides and fierce loyalty even more. Whether it be by location, alumni ties, family connections or more, that fan loyalty…

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The Only Thing U.S. Open Fans Have in Common is Tennis

Not all tennis fans are created equal. At least that’s what the data is telling us. When we looked at the different personas of men and women who follow the official U.S. Open Twitter account, we found quite a few surprising differences. Turns out, almost the only thing these groups of people have in common is tennis…

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Kanye’s Followers May Not Be Kanye’s Fans

Kanye West is a staple figure in pop culture. From his music, to his reality star wife, to his controversial tweets and even more discussed controversial lyrics, he’s garnered a lot of attention. And 25 million Twitter followers. But are those millions of followers actual fans of West and his music, or just keeping up with his antics to see what he’ll do next?

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