TruMC Wins New Clients with Smart Audience Intelligence
TruMC is a leading agency that started as a Hispanic media planning and buying group back in 2008, and now creates end-to-end marketing solutions for major brands to establish meaningful connections between brands and their consumers. TruMC uses data-driven insights as the foundation for their strategies, but has found it can be difficult to uncover insights on a wide variety of brands, such as a client’s competitor. In addition, research can be very time intensive and, depending on the data source, quite costly.
read moreTake Me Out to the Ball Game: Audience Insights About Fans of the MLB
As I look outside at the grey, drizzly sky, I can’t wait for sunnier days and warmer weather. Don’t get me wrong – I do have several sweaters I love and I’m always sad to put those away when the weather warms up, but you can only have so many sweater and rain boot days before you begin to long for the first signs of spring. training.
read moreNew Years Resolutions and Yoga Gear to #GetFit
Now is the time of year where 99.5% of us have failed in following through on our New Year’s Resolutions. But for those of you who decided that 2016 was the year to #BeActive or #GetFit then…
read moreOur Most Popular Blogs from 2016
This year we’ve tried really hard to give you a glimpse into our world of consumer insights by taking a weekly look at trending topics, pop culture, or something that was puzzling us and we thought might be puzzling you too. Here you’ll find a list of our most read blogs of 2016. Some of them were a surprise, some not so much, but we hope you’ll enjoy rereading some oldies but goodies!
read moreAre the New Star Wars Movies Appealing to New Audiences?
Last December, fans eagerly waited for the newest Star Wars episode in 10 years. Last December while fans were waiting, we looked at who those fans were, and found that the average Star Wards fans was a 46-year-old male who was married with children. Their average income fell between $75,000 and $124,000…
read moreHow to Find the Right Partners for Your Corporate Social Responsibility Program
It’s planning time for 2017! In addition to our personal New Year’s resolutions (hello, marathon! OK, maybe 5K), many companies are also setting goals for the next year – a gazillion dollars in revenue, the CEO on the cover of the publication that only features the most brilliant business luminaries, and a slew of awards about being the best place on the planet to work. Who could want more? Unfortunately, many of those goals are beyond the control of just one company. But what is within reach is the way we treat others – both at a personal level and a company level. Many companies have formalized this in their corporate social responsibility (CSR) programs.
read moreWhat Does the Changing Martech/Adtech Landscape Mean for Marketers?
The end of the year always puts me in a reflective mood. Being a product guy, my first thought is to look back at the developments and progress we’ve made with our offerings as a company. To understand how successful we’ve been, I like to evaluate this against how well we’ve met, and continue to meet the needs of our clients – both today’s and tomorrow’s. What will tomorrow’s challenge be?
read moreExperian, SpotRight team up to provide Social Media Analysis
Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media.
read moreWhat’s for Dessert? A Look at Thanksgiving Pies
Thanksgiving means different things to many people. One person might say it is about getting together with family while for another person Thanksgiving means a day full of football. Some people might be busy scouring the sales ads and finding their most comfortable shoes in anticipation of Black Friday. Once upon a time, I thought Thanksgiving meant the Macy’s Thanksgiving Day Parade. Now I know better.
read moreHow Brands Should Be Working With “Fantastic Beasts” and Where to Find Them
“Fantastic Beasts and Where to Find Them,” the Harry Potter spinoff film starring Eddie Redmayne, premieres this weekend. It has already received high praise from critics and has a huge amount of hype from the Harry Potter fan base. With a movie that is predicted to perform so well in theaters, are the top followed brands of the fans utilizing the connection…
read moreWho Tweeted About Voting?
It’s been a historic, controversial and eventful week — to say the least. On Nov. 8, voters flocked to the polls and the country was glued to the news all night as Donald Trump became president-elect of the United States. Stats on stats were flying out on who was voting and who they voted for. Maps were broken down by race, education, age and more. Pretty much any potential breakdown you can think of. And, as we do, we took to the data.
read moreWhere Cold & Flu CPGs Should Be Advertising
It’s the most wonderful time of the year! Just kidding — it’s flu season. We’re approaching that time between the holidays when it feels like when you’re not at the mall Christmas shopping, you’re at the drugstore shopping for cold and flu medicine. Flu season is the peak time of advertising for CPG’s in the over-the-counter remedy arena. So we ask, in what geographies should their marketing efforts and money be going?
read moreEverything’s Bigger in Texas – Even Renaissance Festivals
The Texas Renaissance Festival (TRF) is the nation’s largest renaissance fair with over seven weeks of events, food and 16th century-inspired fun. The festival takes place north of Houston, Tex., on 55 acres and is transformed into an authentic 1500’s English village. Over 500,000 people will flock to the fest to watch, or participate in, events such as jousts…
read moreIs Susan G. Komen the Top Name in Breast Cancer Awareness?
From the red leaves, to the orange Halloween decorations, to the pink ribbons, October is full of colors. Breast Cancer Awareness Month (BCAM) is one of the most widely recognized and promoted causes due to the commonality of the disease and the millions affected.
read moreHow Travel Companies Can Win Prospects and Increase Loyalty
The travel industry has enjoyed huge growth consistently, having doubled in size in the last two decades. All that growth means massive opportunity for companies who are able to win the hearts and minds of would-be travelers. How can they do that?
read moreThe Foodies Guide to New York
The annual New York City Wine and Food Fest (NYCWFF) begins this week! The event, sponsored by Food Network and The Cooking Channel, bring the top 500 names in food to speak, teach, cook and eat. And along with them will be the most passionate foodies. But who are the foodies of NYCWFF?
read moreThe Best Hashtags To Use With Your Halloween Campaigns
October means three things: fall weather, pumpkin spice everything and Halloween. And what good is a holiday without themed social campaigns? This Halloween season, if you’re looking to hitch your campaign wagon to a popular hashtag, we’ve done the research for you.
read moreHow to Reach Indie and Rap Music Fans
Let’s say you work in the music industry and you’ve been assigned to create a promotion that will appeal to fans of both “hipster” and rap music. Would you believe us if we told you that a commercial featuring Ellen Degeneres eating fried chicken with a zombie would be the best way to do it?
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