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Todd Greer on the Marketing Dynamics of Social Media

An Executive Q&A with Arkansas Business and our CEO, Todd Greer. In this interview, Todd explains the difference between offline consumer data and the dynamic world of social data, and explains how SpotRight helps clients understand audiences to turn them into...

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Why Suicide Squad Fans Love WWE and YouTube Stars

In the past few weeks, we’re sure you haven’t been able to get on any social media, watch TV or even talk to your friends without “Suicide Squad” coming up. The DC Comic film was the most talked about movie on Twitter of all time and had a cast lineup including big names like Jared Leto, Margot Robbie, Will Smith, Cara Delevigne and more…

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Moms Love #SipShareWin More Than The Late Late Show

Customers were encouraged to post videos of themselves singing with their McDonald’s Coca-Cola cups as a microphone to Twitter or Instagram with the hashtags #SipShareWin and #Sweepstakes. The grand prize is a VIP experience at “The Late Late Show” complete with airfare, hotel and transportation. But are the people who watch “The Late Late Show” the same people who are entering #SipShareWin?

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How Loyal Are Comic-Con Fans?

Despite the plethora of comic based shows and movies, are fans loyal to those characters across all mediums? If you have a passion for superheroes, mythical stories, big-time TV shows and movies or, of course, comics, then you know Comic-Con International is hitting San Diego this week. But what you might not know is the range of events and topics covered at the event…

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A Second Look at Ghostbusters

The long-awaited return of Ghostbusters is almost here. Thirty two years after the popular movie took the world by storm, it’s coming back with an all-female cast. A few months ago we wrote a blog on the makeup of the new Ghostbusters’ fan. With the release date just a few days away…

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The Tour de France, Gender and Marketing

If you know anything about cycling, or really anything about France, you know the world famous bike race, the Tour de France, is coming up soon. Over the course of 21 days, from July 2 to July 24, 22 teams of cyclers will race over 3,535 kilometers throughout the country of France. That’s nearly 2200 miles. Over 21 days, there is a lot of room for advertising…

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Why isn’t Spotify Sponsoring Bonnaroo?

Music festival season is in full swing! Which means people everywhere will be roadtripping to fields and venues to hear their favorite bands play. It seems as though there’s a music festival just about every week – which might have something to do with the commercialization of festivals…

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Daily Fantasy Sports #DFS

Knowing little about college hoops my freshman year of college, I was talked into joining my dorm floor’s NCAA March Madness Bracket pool and threw in $20 so that I could be like one of the guys. Brackets were distributed and I quickly circled team names that sounded...

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Ken Dreifach New Opportunities from New Data

Ken Dreifach, a leading expert on consumer privacy and data, offers insight on the opportunities that emerge as data converges across multiple channels and from different sources. In particular he looks  at new techniques that enable digital marketing while protecting...

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