CPG Use Case: Learnings from the Locker Room
Jason Garrett, Head Coach of the Dallas Cowboys, stepped into the center of the locker room following the Cowboy’s wild card playoff win against the Detroit Lions last year and in just a few seconds the yells and exclamations of the happy team faded away. As Coach...
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An Open Source Cure for Cancer
Working with and near technology for nearly 2 decades, I’ve watched the rise of open source technologies take hold and change the way just about everyone looks at building solutions. But I’m still probably too old fashioned to think of opening something like illness...
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Making a Difference #LikeAGirl
The world is more malleable than you think and it’s waiting for you to hammer it into shape. -Bono I have never successfully started a global movement; though throughout much of my teenage and adult life I have raised local awareness, volunteered, and organized teams...
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Lessons from Pretty Little Liars
Over the last several years how we consume media has changed dramatically. No longer do you flip through a magazine, you scroll through it. You don’t have to pack ten books to read at the beach when you can have 100 titles on your Kindle. Remember huddling around the...
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Not Your Father’s Campaign Measurement
A leading automaker wanted to learn about the consumers engaging with their March Madness TV campaign…
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Increased Momentum with Series A Funding Round, Key Hires
SpotRight, a social data and analytics company, closed a new $6.25 million round of funding including the addition of investors TechOperators and New Road Ventures. Additionally, the company opened a new office in Little Rock, AR, which will now be the company’s...
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What Do Boulder, CO and Little Rock, AR Have in Common?
Not much, until now. Last year was a great year for us at SpotRight. We grew revenue 6x and grew our client base with several F1000 brands and partners. We continued to participate in the rapid convergence of offline and online data, the value of which has been...
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New Executives Todd Greer and Brady Gadberry Join SpotRight
SpotRight, a social data and analytics company, announced today the appointment of two industry executives to its senior management team. Todd Greer was appointed Chief Executive Officer and Brady Gadberry, SVP of Product. Previously, Greer led publicy traded data...
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SpotRight Launches GraphMassive™ the Only Data Asset to Connect Social Interests and Relationships with Customer Data for Digital and Brand Marketers
GraphMassive™ Activates Social Graph Data to Support Billions of Dollars Invested in Digital and Brand Marketing Boulder, CO – September 4, 2013 – SpotRight, the first social data company created to meet the specific needs of data-driven marketers, announced today the...
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