Brand

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Build insight-driven marketing personas fast

You’ve got a great start on the marketing strategy for your new product. The audience is most definitely an urban mom juggling work and family life. But how can you be sure? And what do you not know about her? What media does she prefer? Where does she get her news? Does she like dogs or cats? And how can you talk to her in a way that resonates and rises above the noise? With SpotRight’s Persona Builder, you can more easily and quickly:

  • Understand your target audience and what matters to them
  • Develop justifiable engagement strategies
  • Earn internal buy-in for your campaigns with your data-driven insights

Better understand your audience

Your social listening platform is exploding every day. You hear them talking – about you or your fiercest competitor. But do you know who is talking? And what about the people who like your content, or follow you – who are they? SpotRight allows you to pull back the curtain to understand your audience and let you know if you’re hitting the mark or not. Are you talking to the right people? It’s time to:

  • Know who’s engaging with you, not just who’s talking
  • Understand if your target audience is interested in your content
  • Learn how to tweak your campaigns for better success

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Compare audiences to uncover insights and competitive intelligence

When you’re creating a consumer engagement strategy you need to understand what brings groups together and  what similarities they share. And when you’re targeting customer segments you need to understand what makes them unique so you can speak to them effectively. Wouldn’t you like to do the same thing for your competitors’ audiences? Dive deep into your audience and your competitors’ to:

  • Understand which brands in your space are rising above the fold
  • See how your brand compares to your competitors
  • Learn what works in your industry – no matter whose campaign it is

Uncover influencers and create advocates

Your customer base is growing (or not). You have an awesome understanding of what they buy from you, what they like about your products and what they don’t. But do you have any idea what your customers do in the 99.9% of their time they’re not engaged with you? And do you know how influential your customers are in their networks, or in groups you’re trying to target? Harness consumer insights to:

  • Identify your most influential customers on social media
  • Establish a pool of advocates to help create buzz around your brand
  • Encourage reviews or references that are likely to be heard

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Create kick ass content

You’ve got the Big Idea and the customer engagement strategy is laid out. Now it’s up to you to execute and to create content that resonates across myriad channels. You also need to make sure you’re speaking to the right audience, and that your multi-channel campaigns are working together to create the momentum you’re being measured on. Wouldn’t it be great if you could:

  • See your audiences’ social inbox to differentiate your content
  • Access unique insights that entice your audience to engage
  • Measure campaign traction with target audiences for social and mass media campaigns