SpotRight, Spot Influence Merge, Unveil Social Data Platform
For Direct Response Marketers
Platform Integrates CRM and Social Data,
Making it Accessible and Actionable
BOULDER, Colo. – July 26, 2012 – SpotRight, a social customer intelligence company, announced today a merger with Spot Influence. As a combined company, SpotRight unveils an unparalleled platform that helps direct response marketers access social data on their customers and act on it to create real business value.
“Companies have spent billions on social engagement,” said Ed Messman, SpotRight CEO. “And it is only now that we have begun to bring true innovation and measurement to social marketing engagement, similar to what direct marketers have relied upon for decades. Together the new company will help marketers solve the problems associated with using social data to improve customer acquisition, conversion and loyalty.”
SpotRight’s social customer intelligence platform creates a social identity on your customer from hundreds of different sources, including the social web and a marketer’s database. Unlike many data companies, SpotRight focuses on creating solutions that deliver both access to social data and actionable programs that improve acquisition, conversion and loyalty. The addition of Spot Influence adds a critical dimension to the understanding of a consumer’s affinity and behavior broadly across the Web.
“Spot Influence provides a perfect complement to the SpotRight platform by discovering and analyzing Web content for meaningful signals that establish a consumer’s reach, relevance and impact in categories important to a brand,” said Dave Angulo, CEO of Spot Influence and now CTO of SpotRight. “Our unified platform will provide brands with social data and insight through a web application and an API.”
Spot Influence has demonstrated its position as the clear leader in contextual social influence by providing its scores for Newsweek’s Digital Power Index. Spot Influence leverages proprietary algorithms and reaches across the vast universe of social media to deliver relevant insights that enable companies to discover, segment and target all of the people generating content online.
Bruce Biegel, senior managing director of the Winterberry Group, applauded the merger: “The proliferation of data, particularly social data, and the ability to collect, manage and deploy the data for marketing, sales, service and product development has given rise to a game changing opportunity for marketers. This is another important step to understand consumers, seamlessly match “right-time” offers to their needs and optimize the management of profitable, long-term customer relationships. SpotRight’s vision is clearly targeted at helping marketers tap into this
new data and create value.”
“In a rapidly changing marketplace, we’re constantly looking for new ways to build better relationships with our customers,” said André Walker, Vice President of Interactive Media at prAna. “Understanding our customers based on their social footprint, content, and activity is critical to informing good marketing decisions. SpotRight is a leader in this new field and we’re glad to have them providing our team with guidance.”
In connection with the merger, SpotRight closed $1 million in funding to accelerate growth with continued support from Grotech Ventures, Access Venture Partners, and FFP Holdings.
SpotRight is a next-generation, social intelligence platform that makes social data actionable for direct response marketers. Marketing executives at major e-tailers and other customer-driven enterprises use SpotRight to access social data to inform and drive actionable direct marketing programs, such as social loyalty initiatives, remarketing, acquisition and segmentation to create true Social ROI. SpotRight (www.spotright.com) is a privately held company headquartered in Boulder, Colo. Follow SpotRight: @SptRght
104 West Partners